If You Have a Hammer, You Only Look for Nails: The Relationship Between the Einstellung Effect and Business Opportunity Identification
研究定势效应（习惯性依赖现有认知框架）如何影响人们识别商业机会的数量和创新性，发现定势倾向越强，识别的机会越少、创新性越低。
We use the theory of Einstellung to examine individual differences in business opportunity identification. Einstellung is the tendency to habitually rely upon existing cognitive frameworks even when they become redundant. This study examined the relationship between individuals' proclivity toward Einstellung and the number and innovativeness of business opportunities they identified. Our results suggest that the Einstellung effect was negatively related to the number as well as the innovativeness of opportunities people identified. These findings indicate that habitual reliance upon existing cognitive frameworks can sometimes have negative consequences for the critical entrepreneurial ability of opportunity identification.