市场导向和组织灵活性对企业创业的影响

The Effect of Market Orientation and Organizational Flexibility on Corporate Entrepreneurship

ENTREPRENEURSHIP THEORY AND PRACTICE · 1998
被引 161
人大 AFT50ABS 4

中文导读

研究了市场导向、组织灵活性与企业创业之间的关系,以及这些因素如何影响企业绩效,对管理者提升企业效益有参考价值。

Abstract

Corporate entrepreneurship (CE), flexibility (F), and market orientation (MO) are being recognized as key success factors in our increasingly competitive, global economy. This study builds a model (CEFMO) and examines the relationships among these factors and the relationship between these variables and business performance. All of these factors are controllable by management. Practical application of this research can lead to increased effectiveness for the firm and benefits for the firm's stakeholders.

企业创业市场导向组织灵活性企业绩效