Setting Standards for Single Respondent Survey Design
回顾了过去十年供应链管理顶级期刊中单一受访者调查的使用情况,提出了多方法研究设计、谨慎选择受访者和完善文档记录等建议,以提升此类调查的有效性。
We propose that single respondent surveys continue to be a viable supply chain management research tool. However, necessary care must be taken in research design and implementation. Articles published in leading supply chain management journals in the past 10 years were reviewed to identify patterns and trends in the use of single respondent surveys. Based on that analysis, several recommendations such as using multimethod research design, careful informant selection, and better documentation are presented for survey researchers to ensure and enhance the validity of single respondent survey research.