Conceptualizing consumption in the imagination
本文通过回顾营销、消费者研究和社会学文献，将想象中的消费按时间、情感、精细度、抽象程度、目的和触发因素分类，并探讨其与市场的关系。
In this article we extend theory relating to the imagination and markets by reviewing explicit and implicit work in marketing, consumer research and sociology, drawing on a broader literature that provides a more comprehensive characterization of imagining. We map consumption in the imagination in order to better define the concept and to differentiate forms of imagining according to a number of characteristics that are identified in the literature. These are as follows: (1) temporal location, (2) range of emotions, (3) degree of elaboration, (4) level of abstraction (5) purpose, and (6) prompts. We also consider the role of consumption in terms of its level of presence and absence in the imagination. We then present a trajectory of consumption in the imagination that seeks to account for the relationships and movements between forms of imagining and the marketplace, noting the importance of the imagination in terms of implications for macro-level market structures and individual consumption practice.