Superior Strategy in Entrepreneurial Settings: Thinking, Doing, and the Logic of Opportunity
本文探讨高管如何在创业环境中制定卓越战略，结合广泛视野（思考）和边缘混沌中的行动（行动），以捕捉短暂机会，对创业者和战略研究者有参考价值。
Our purpose is to develop a perspective on how executives form superior strategies in entrepreneurial settings. Understanding how executives achieve such strategies is theoretically intriguing because it pushes beyond the boundary conditions of the traditional strategic logics of position and leverage to the less-understood opportunity logic where advantage is precarious and often short-lived. Understanding how executives form superior strategies in entrepreneurial settings is also practically relevant. Strategically successful firms in these settings like Apple, Facebook, and Dropbox are primary motors for economic growth, but their strategists are challenged by the “high velocity” of their markets and opportunities. Our perspective combines two intertwined themes: (1) broad view of the strategic playing field enabling better visibility and understanding of opportunities (thinking) and (2) action within structures organized at the “edge of chaos” enabling flexible yet efficient capture of opportunities (doing). We describe these themes and opportunity logic and then contrast them with traditional strategic logics like positioning and resource leverage.