Western Perceptions of Chinese Business: Sun Tzu and the Misuse of History
指出《孙子兵法》在1990-2000年代被西方商界和学界广泛用于项目管理、营销等领域，但作者在研究中国商业史时未发现其曾影响中国商业实践，质疑该历史文献是否被管理界误用。
Sun Tzu's Art of War has been highly popular with professionals and academics alike in the 1990s and 2000s. Since the 1990s it has been adapted to a large number of business purposes from project management (Kiat & Pheng, 1992) to marketing (Macdonald & Neupert, 2005); strategy (Chen, 1994) to small businesses (Sheetz Runkle, 2014). Ironically while researching a book on the history of Chinese business, I found no evidence that the Art of War ever inspired Chinese business or management practice in the past. Which raises the question, has this historical document been misused by management?