Why Great Strategies Spring from Identity Movements
本文提出伟大战略源于反叛的身份运动，以乔布斯为例说明战略家应是行动者而非仅分析师，适合对战略形成过程感兴趣的管理学者。
We extend the emergent lens on strategy formulation by arguing that great strategies arise from insurgent identity movements. In motivating the paper, we depict Steve Jobs as an activist constituted by the personal computing movement that attacked corporate computing. We discuss the processes that mediate the link between great strategies and oppositional movements, and suggest that the strategist ought to be an activist rather than an analyst alone.