Effect of Detailed Contracts and Partner Irreplaceability on Interfirm Conflict in Cross-Border Package Tour Operations: Inbound Tour Operator’s Perspective
研究了详细合同和合作伙伴不可替代性如何影响跨境包价旅游中入境运营商与境外运营商之间的冲突，发现详细合同能减少冲突，但合作伙伴不可替代性会削弱这一效果。
The purpose of this study is to explore the effect of detailed contracts and partner irreplaceability on interfirm conflict in cross-border package tour operations. The study is based on an analysis of relations between 129 inbound tour operators and their overseas outbound tour operator partners. Data were collected using a standard questionnaire containing questions that capture constructs of interest. Hypotheses were tested with partial least squares structural equation modeling using SmartPLS 3. The results show that more detailed contracts significantly reduce conflict. The direct effect of partner irreplaceability on conflict is not significant. However, partner irreplaceability significantly weakens the efficacy of detailed contracts to reduce conflict.