数字视频游戏内在与外在质量线索对销售的影响:一项实证研究
The effect of intrinsic and extrinsic quality cues of digital video games on sales: An empirical investigation
Decision Support Systems · 2017
被引 89
ABS 3
- Hoon Choi 通讯
- Myung S. Ko
- Dawn Medlin
- Charlie Chen
数字营销消费者行为娱乐产业经济学产品定价与销售