Mendel in the C-Suite: Design and the Evolution of Strategies
本文提出“孟德尔式高管”概念，介于理性设计与达尔文随机选择之间，强调高管通过有意图的设计探索战略空间，并利用内部人工选择机制筛选战略方案，对动态竞争环境中的战略形成有重要启示。
A “Mendelian” executive is proposed as an image of strategy making that lies intermediate between the godlike powers of intentional design of rational choice approaches and a Darwinian process of random variation and market-based differential selection. The Mendelian executive is capable of intentional design efforts in order to explore possible adjacent strategic spaces. Furthermore, the argument developed here highlights the role of intentionality with respect to the selection and culling of strategic initiatives. The firm is viewed as operating an “artificial selection” environment in contrast to selection as the direct consequence of the outcome of competitive processes. Examining the nature of the processes generating these experimental variants and the bases of internal selection, and how these selection criteria may themselves change, is argued to be central to the formation of strategy in dynamic competitive environments.