政治关联、外来者劣势与合法性:跨国公司在智利战略的商业历史分析

Political connections, the liability of foreignness, and legitimacy: A business historical analysis of multinationals’ strategies in Chile

GLOBAL STRATEGY JOURNAL · 2017
被引 103
人大 A-ABS 4

中文导读

通过分析1932-1973年智利能源和电信行业的跨国公司,研究在政治经济剧变中,与东道国精英建立政治关联作为合法性策略的成功与失败条件。

Abstract

Research Summary: We conduct a historical analysis of the multinational corporations’ strategy of creating connections with a host country’s elite as a way of legitimizing its operations in contexts characterized by long‐term political, social, and economic changes. We argue that the success or failure of these strategies depends on (a) the perceived legitimacy of these connections among a host country’s society during times of change and (b) the capability of the multinational’s political connections to shield it from challenges arising when the host country’s social structure is undergoing deep transformations. We outline and follow a business historical approach that combines the theoretical frameworks of international business, strategy, organizational theory, and political science to analyze multinationals operating in Chile’s energy and telecommunications sectors from 1932 to 1973. Managerial Summary: Western multinationals face hard challenges when trying to legitimize their operations vis‐à‐vis the host country’s societies in emerging and underdeveloped countries. One strategy developed by multinationals to neutralize potential challenges to their legitimacy has been to establish connections with influential members of the host country’s elites. We study how this strategy fares in host countries that are undergoing dramatic political and economic changes. We first argue that overtly maintaining open connections with an elite that is viewed as a relic of an illegitimate past can become a liability. And, second, that highly visible connections are more likely to become a liability in times of political and social change than less visible ones. We illustrate our arguments with a historical study of the strategies followed by American telecommunications and oil multinationals in Chile.

跨国公司合法性政治关联商业历史新兴经济体