Construction and validation of the customer social participation in brand communities scale
本研究构建并验证了一个包含9个题项的多维度顾客社会参与量表，用于测量社交媒体品牌社区中的顾客参与行为，对社区管理者和后续研究有参考价值。
Purpose The purpose of this paper is to construct and validate customer social participation (CSP) scale in the context of brand communities on social media. Design/methodology/approach In this study, various tests for reliability and validity have been performed to confirm scale structure. Data were collected using survey method from the student and non-student sample. Findings The results confirm a multi-dimensional scale with nine items for measuring customer participation in social media brand communities. Research limitations/implications The results of this study present several implications for online brand communities managers and are likely to support future research in the context of social media brand communities. Originality/value This paper is the first to develop a multi-dimensional scale of customer participation in social media brand communities. This is a new addition to existing literature, as the majority of empirical studies in this field are from participation other than CSP, and contexts different from social media brand communities.