远见战略的认知基础

The Cognitive Foundations of Visionary Strategy

Strategy Science · 2017
被引 28
ABS 3

中文导读

本文识别出抽象思维、理想主义和长路径分析推理三种认知过程,解释它们如何共同产生远见战略,并探讨这些能力能否被培养。

Abstract

Some strategic decisions will long be remembered for being remarkably successful, providing dramatic benefits to customers, investors, or social welfare. The individuals who make these decisions are often called “visionary.” But what enables some people to be visionary? Is it a gift or skill, and can it be learned? In this paper I identify three main cognitive processes that underlie the creation of visionary strategy: abstraction, idealism, and long paths of analytical reasoning. Using a combination of examples and cognitive science, I explain how they work individually and in combination, and how they may be cultivated.

战略管理认知科学心理学决策理论