众包调查的数据质量:对亚马逊Mechanical Turk专家感知的混合方法探究

Data Quality from Crowdsourced Surveys: A Mixed Method Inquiry into Perceptions of Amazon's Mechanical Turk Masters

Applied Psychology · 2017
被引 110
ABS 3

中文导读

本研究通过定量和定性数据,调查了亚马逊Mechanical Turk平台最经验丰富的受访者对众包数据质量的看法和态度,为使用众包数据的研究者提供建议。

Abstract

Researchers in the social sciences are increasingly turning to online data collection panels for research purposes. While there is evidence that crowdsourcing platforms such as Amazon's Mechanical Turk can produce data as reliable as more traditional survey collection methods, little is known about Amazon's Mechanical Turk's most experienced respondents, their perceptions of crowdsourced data, and the degree to which these affect data quality. The current study utilises both quantitative and qualitative data to investigate Amazon's Mechanical Turk Masters' perceptions and attitudes related to the data quality (e.g. inattention). Recommendations for researchers using crowdsourcing data are provided.

众包数据质量在线调查混合方法