Are creative individuals bad apples? A dual pathway model of unethical behavior.
基于社会认知理论，提出道德推脱和道德想象是两条并行机制，分别促进或抑制不道德行为，而道德认同决定哪条路径生效。两项研究（食品服务组织员工和大学生）发现，高创造力和高道德认同的人更少道德推脱、更多道德想象，从而行为更道德。
Research has been inconsistent in its quest to discover whether dispositional creativity is associated with more or less unethical behavior. Drawing on social cognitive theory, we propose that moral disengagement and moral imagination are 2 parallel mechanisms that encourage or inhibit unethical behavior, and that which of these mediation processes occur depends on moral identity. Study 1, a 3-wave study of a food service organization, shows that employees high on both dispositional creativity and moral identity are less likely to be morally disengaged and behave less unethically. The results of Study 2 replicate Study 1's findings in a scenario-based study of college students, and further show that individuals who are high on both dispositional creativity and moral identity are more likely to be morally imaginative and to behave less unethically. Theoretical and practical implications of our model are discussed. (PsycINFO Database Record