Greatness Takes Practice: On Practice Theory’s Relevance to “Great Strategy”
本文运用布迪厄等五位学者的实践理论，提出构建伟大战略的五项原则，并建议战略研究者通过民族志案例研究更深入地探讨绩效问题。
This paper draws on the practice theory of Pierre Bourdieu, Michel de Certeau, Michel Foucault, Anthony Giddens, and Alasdair MacIntyre to explore the origins of great strategies. Despite its naturally rather modest approach to social life, practice theory does speak to the question of greatness. In particular, I shall derive five principles capable of building great strategies: value the ordinary, see past markets, embrace diversity, allow for the bottom up, and accept different forms of greatness. The paper proposes ways in which strategy as practice researchers can be more ambitious with regard to issues of performance, particularly through ethnographic case studies of “great” companies and of companies with different criteria of performance. The paper also identifies parallel research traditions with which strategy as practice researchers might work more closely—for instance, those associated with design thinking, nonmarket strategy, and institutional entrepreneurship and innovation. It also identifies opportunities and risks in working with the psychological traditions of microfoundational and behavioral strategy.