Authenticity and the Sharing Economy
基于对Airbnb用户的定性和定量研究，发现共享经济中买卖双方的近距离接触可能引发人际污染，影响评价和再次使用意愿，但真实性感知能显著缓解这种负面影响。
Based on a qualitative interview study and on a quantitative survey among users of the room-sharing platform Airbnb, we show that situational closeness between sharing economy consumers and providers may prompt instances of interpersonal contamination which in turn negatively impact reviewer behavior and intention to engage in room sharing in the future. However, we also show that authenticity plays a significant alleviating role in shaping such closeness perceptions. Users whose sense of authenticity is evoked in their sharing experiences are significantly less bothered by negative instances of interpersonal closeness and are thus more liable to use sharing services. Our results point to the integral nature of both authenticity and the invocation of notions of authenticity for sharing business models who are reliant, by their very nature, on alleviating the imperfections of amateur production.Whiteboard Video AbstractAOM Video Player5827303065001