顾客对全渠道零售中跨渠道整合的反应：零售商不确定性、身份吸引力和转换成本的中介作用
Customer's reaction to cross-channel integration in omnichannel retailing: The mediating roles of retailer uncertainty, identity attractiveness, and switching costs
Decision Support Systems · 2017
被引 255 · 同刊同年前 3%
ABS 3
- Yang Li
- Hefu Liu 通讯
- Feng Yang
- Matthew Lee
- Eric T.K. Lim
- Jie Mein Goh
全渠道零售消费者行为营销渠道管理