产品和品牌延伸的战略管理：在B2B与B2C市场中延伸企业品牌
Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets
Industrial Marketing Management · 2017
被引 54
ABS 3
- Huei‐Ting Tsai
- Yeyi Liu
- Thomas Foscht
- Andreas B. Eisingerich 通讯
品牌管理市场营销战略管理B2B营销B2C营销