A Sharing-Based Approach to Enticing Tourists to Behave More Environmentally Friendly
研究测试三种方法，发现与游客分享金钱节省能显著改变其不环保行为（改变率达42%），优于提高环保意识或能力的方法，对旅游企业有实用价值。
Tourist behavior has a critical impact on the environmental sustainability of tourism. The hedonic nature of tourism and lack of an economic incentive make tourist behavior particularly hard to change. Making tourists behave more environmentally friendly would have substantial environmental benefits. This is the aim of the present study. Three alternative approaches are tested. The most successful approach-based on sharing monetary savings with guests-leads to a 42 percent change in one specific tourist behavior with negative environmental consequences. This new sharing-based approach significantly outperforms current approaches of increasing awareness of environmental consequences and of tourist ability to make a change. Tourism businesses should consider replacing current appeals with sharing-based schemes.