在社交媒体上具有吸引力、社交性和视觉吸引力：拟人化旅游品牌在Facebook粉丝专页上的效果

On being attractive, social and visually appealing in social media: The effects of anthropomorphic tourism brands on Facebook fan pages

• Rodrigo Perez‐Vega
• Babak Taheri
• Thomas Farrington
• Kevin D. O’Gorman 通讯