Investigation of Luxury Values in Shopping Tourism Using a Fuzzy-Set Approach
基于316份中国内地游客在香港的问卷，用模糊集定性比较分析发现，情感依恋、时尚领导力、声望敏感性和社会价值四个条件组合足以影响游客购买奢侈品的决策，但非必要条件。
This exploratory study, based on 316 questionnaires completed by mainland Chinese tourists in Hong Kong, investigates whether certain conditions are sufficient to motivate tourists’ decisions to buy luxury products. The results of fuzzy-set qualitative comparative analysis reveal that a combination of four conditions (emotional attachment, fashion leadership, prestige sensitivity, and social value) is sufficient to influence tourists to shop for luxury brands. It must be pointed out, however, that the four conditions are unnecessary in some social and shopping contexts, and thus the findings do not reject the possibility that alternative conditions may also influence luxury shopping decisions. This study using fuzzy-set theory demonstrates that tourists who score highly in all four conditions constitute an almost perfect subcategory of luxury shoppers. Therefore, it is recommended that other scholars examine the conditions that are sufficient to influence tourists rather than concentrating on other factors.