解决产品管理的孤儿:如何在B2B环境中外部实施产品淘汰
Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting
Industrial Marketing Management · 2017
被引 8
ABS 3
- Jana‐Kristin Prigge
- Christian Homburg 通讯
- Andreas Fürst
产品管理B2B营销客户关系管理产品淘汰策略