服务场景对享乐价值和行为意图的影响:先前体验的重要性
The impact of servicescape on hedonic value and behavioral intentions: The importance of previous experience
International Journal of Hospitality Management · 2017
被引 279 · 同刊同年前 8%
ABS 3
- Ben Haobin Ye
- Bekir Bora Dedeoğlu 通讯
- Anil Bilgihan
- Piera Buonincontri
- Fevzi Okumuş
服务营销消费者行为体验价值服务场景