社会比较理论视角下的母女服装共同消费行为:法国与日本的跨文化研究

A social comparison theory approach to mothers' and daughters' clothing co-consumption behaviors: A cross-cultural study in France and Japan

JOURNAL OF BUSINESS RESEARCH · 2017
被引 31
人大 A-ABS 3
消费者行为跨文化研究社会心理学服装消费