企业在自有社交媒体上的营销努力会带来回报吗?旅游产品的准实验分析
Will firm's marketing efforts on owned social media payoff? A quasi-experimental analysis of tourism products
Decision Support Systems · 2017
被引 64
ABS 3
- Hsin‐Lu Chang
- Yen‐Chun Chou 通讯
- Dai-Yu Wu
- Sou-Chein Wu
市场营销社交媒体旅游经济实证研究