Don’t Pitch Like a Girl!: How Gender Stereotypes Influence Investor Decisions
研究发现投资者并非歧视女性创业者，而是对男性和女性创业者表现出的女性化刻板行为有偏见，这种偏见通过影响对其商业能力的判断进而左右投资决策。
We consider the role that gender-stereotyped behaviors play in investors’ evaluations of men- and women-owned ventures. Contrary to research suggesting that investors exhibit bias against women, we find that being a woman entrepreneur does not diminish interest by investors. Rather, our findings reveal that investors are biased against the display of feminine-stereotyped behaviors by entrepreneurs, men and women alike. Our study finds that investor decisions are driven in part by observations of gender-stereotyped behaviors and the implicit associations with the entrepreneur’s business competency, rather than the entrepreneur’s sex.