国际化的陷阱:美国寿险公司在澳大利亚的教训,1885–1905

The Pitfalls of Internationalization: The Experience of American Life Insurers in Australia, 1885–1905

Enterprise and Society · 2018
被引 4
ABS 3

中文导读

研究了19世纪末美国三大寿险公司进入澳大利亚市场时遭遇的意外阻力,发现它们未能获得可持续经营所需的优势,对研究国际化失败案例有参考价值。

Abstract

In the latter part of the nineteenth century, the three largest life insurance companies had a presence in more than forty countries. In the 1880s they turned their attention to the Australian colonies, in which life insurance markets were expanding. The venture, however, was met with unexpected market resistance, and the expectations of the Big Three were never fully met. An eclectic paradigm provides an explanatory tool, which is applied to an investigation of the experiences of American companies. These companies were not able to realize the ownership and location, or internalize the advantages, needed to build a sustainable presence in the Australian life insurance market.

经济史国际商务保险业市场进入