英国医疗保健市场电子健康创新的商业化:可持续商业模式框架

Commercialization of eHealth innovations in the market of the UK healthcare sector: A framework for a sustainable business model

Psychology and Marketing · 2018
被引 47
ABS 3

中文导读

研究了英国电子健康创新难以大规模商业化的原因,提出了一个可持续商业模式框架,帮助消除商业化障碍。

Abstract

Abstract Demographic trends with extended life expectancy are placing increasing pressures on the UK state‐funded healthcare budgets. eHealth innovations are expected to facilitate new avenues for cost‐effective and safe methods of care, for enabling elderly people to live independently at their own homes and for assisting governments to cope with the demographic challenges. However, despite heavy investment in these innovations, large‐scale deployment of eHealth continues to face significant obstacles, and lack of sustainable business models (BMs) is widely regarded as part of the greatest barriers. Through various empirical methods that include facilitated workshops, case studies of relevant organizations, and user groups, this paper investigates the reasons the private market of eHealth innovations has proved difficult to establish, and therefore it develops a framework for sustainable BMs that could elimiesnate barriers of eHealth innovation commercialization. Results of the study suggest that to achieve sustainable commercialization, BM frameworks and innovation diffusion characteristics should be considered complements but not substitutes.

电子健康商业模式医疗保健创新商业化英国医疗市场