Searching for Partners in Open Innovation Settings: How to Overcome the Constraints of Local Search
开发了一种利用先进信息技术的工具，帮助组织在开放式创新中突破本地搜索局限，通过33次搜索查询实验验证了其有效性和效率，并发现使用代表企业核心角色和活动的关键词比仅用市场和技术关键词更重要。
The search for partners in open innovation settings often consumes substantial time and managerial attention. Yet, organizations tend to get trapped in local search, which typically leads to collaboration with partners already known to them. To improve the search for partners, this article develops a tool that exploits the power of state-of-the-art information technology. In a sample of 33 search queries conducted in six innovation intermediaries, it studies differences between search with and without the use of our tool. The tests confirm the tool’s effectiveness and efficiency, and highlight the importance of searching with keywords that represent the core roles and activities of a firm, next to keywords referring to market and technology characteristics. Network visualization and semantic algorithms thus appear to facilitate the effort to identify distant partners. The article also finds that local partners are not that easy to find as commonly assumed.