B2B、B2C与混合商业模式下社交媒体营销的比较
A comparison of social media marketing between B2B, B2C and mixed business models
Industrial Marketing Management · 2018
被引 332 · 同刊同年前 3%
ABS 3
- Severina Iankova
- Iain Davies 通讯
- Chris Archer‐Brown
- Ben Marder
- Amy Yau
社交媒体营销商业模式B2B营销B2C营销数字营销