The effects of tour guide performance and food involvement on food neophobia and local food consumption intention
研究调查了国际游客的食物新恐惧症、食物涉入、导游表现和当地食物消费意向之间的关系，发现食物涉入能降低新恐惧症，但导游表现影响不显著。
Purpose The purpose of this study is to examine how food neophobia, food involvement, tour guide performance and intention of local food consumption impact each other. Design/methodology/approach A survey was performed with a sample of international tourists visiting Antalya, Turkey, and the data were used to test the proposed research model by means of structural equation modelling. Findings Results reflected a causal relationship among the examined constructs. Although tour guide performance had an insignificant effect on food neophobia, tourists’ food involvement negatively impacted and decreased neophobia. Originality/value This study is an exceptional contribution to the literature, as it empirically investigates the role of tour guides on tourists’ local food consumption behaviour.