分裂的惯习?社会流动对惯习和消费的影响

A habitus divided? The effects of social mobility on the habitus and consumption

European Journal of Marketing · 2018
被引 15
ABS 3

中文导读

通过深度访谈研究社会流动对惯习的影响,发现向上流动者惯习缓慢变化,向下流动者惯习固守原阶层,并分析了方向、轨迹和主观体验的作用。

Abstract

Purpose The purpose of this study is to examine social mobility. Social mobility has traditionally been thought to result in a divided habitus. However, recent work has suggested that for the socially mobile, habitus may become blended or even that individuals can choose their habitus in a strategic fashion. Each position has received empirical support, raising two questions. First, does the experience of social mobility result in a habitus that is more divided or strategic? Second, what factors affect this outcome? Design/methodology/approach These questions are investigated by conducting depth interviews with people who have experienced social mobility. Findings The direction of social mobility determines what effect social mobility has on the habitus. For the downwardly mobile, the habitus appears to remain rooted in one’s former class. This is because downward movement is devalued, and so there is less incentive for those who experience it to change their thoughts, feelings or behaviors to match their new position. For the upwardly mobile, the habitus changes slowly. The trajectory and the subjective experience also affect the outcome. Two strategies respondents use to deal with social mobility are noted. Research limitations/implications Bourdieu’s notion of the divided habitus is reconsidered and compared to newer incarnations, and the importance of the direction of social mobility is underlined. This work explains why upward and downward mobility result in different changes in the habitus. Practical implications Investigating the experience of social mobility is particularly important given the frequent, dynamic nature of mobility in European countries. Two strategies used to manage downward mobility are identified. Originality/value This work reconsiders Bourdieu’s notion of the divided habitus and newer incarnations and explains why upward and downward mobility result in different changes in the habitus. Such a finding is not only an invitation to expand on the notion of habitus but also works to draw attention to other factors that play a role in habitus and strategies used to manage change.

社会流动惯习消费社会学文化资本社会心理学