Systematic review of hospitality CRM research
系统梳理了1988年以来酒店业客户关系管理（CRM）研究，识别出五个研究焦点和三个潜在问题，并提出了综合研究框架，对从业者和研究者均有参考价值。
Purpose This paper aims to comprehensively and systematically review the state of customer relationship management (CRM) research on hospitality and propose future research agenda. Design/methodology/approach All hospitality-related CRM articles since its introduction as a concept in 1988 were collected. The retrieved articles were then chronologically and thematically analyzed. Findings Hospitality CRM research has rapidly grown from the initial relationship marketing concept into social CRM. Five research foci were identified, including CRM planning and implementation process, organizational support, technology and tools, customer perspectives and characteristics and outcome and impact. Three potential pitfalls were observed in the existing literature. A comprehensive research framework incorporating the five research domains and three key players was proposed. Practical implications Hospitality practitioners should take an integrated perspective on the five major domains of CRM and the three key players to ensure that informed decisions can be made. Originality/value This study contributes to the literature through its qualitative and critical assessment of existing hospitality CRM literature, which can guide future research.