打造奢华住宿体验:来自新西兰的案例研究

Creating the luxury accommodation experience: case studies from New Zealand

International Journal of Contemporary Hospitality Management · 2018
被引 46
ABS 3

中文导读

通过新西兰案例,研究经理、员工和客人三方对奢华住宿体验的看法,揭示其如何被共同创造。

Abstract

Purpose The purpose of this paper is to explore how the luxury accommodation experience is created by investigating the perceptions of the three main participant groups – managers, employees and guests – using case studies from New Zealand.

酒店管理旅游市场营销消费者行为