Choosing Imagery in Advertising Healthy Food to Children
研究通过实验发现，儿童最喜欢卡通形式的食物图像，但照片更能激发他们消费健康食品的意愿，因此建议健康食品广告多用照片而非卡通或动画。
<h3>ABSTRACT</h3> Food advertising is widely believed to influence children9s food preferences, although the evidence is not conclusive. This research examined the effects of visual communication on children9s healthy food choices. The children in the study liked foods displayed as cartoons the most, not the drawn foods, but they wanted to consume the foods represented by photos. To motivate healthy-food consumption by children, therefore, it may be more effective to use photos rather than cartoons or other animations. Healthy-food advertisements using a mix of visualizations may maximize the attention to and adoption of healthy food marketed to children.