功能信念与形象信念对B2B专业服务品牌敏感性的相对影响
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Industrial Marketing Management · 2018
被引 38
ABS 3
- Riza Casidy 通讯
- Munyaradzi W. Nyadzayo
- Mayoor Mohan
- Brian P. Brown
品牌管理B2B营销消费者行为服务营销