From Protest to Product: Strategic Frame Brokerage in a Commercial Social Movement Organization
通过对西西里反黑手党商业社会运动组织的七年案例研究，揭示了该组织如何通过战略框架中介同时动员活动家和商业参与者，为理解社会运动的商业化提供了新视角。
Social movement organizations that engage directly in commercial activities face the particular challenge of mobilizing movement activists and commercial actors simultaneously. In a seven-year case study of a Sicilian anti-racket social movement organization that uses commercial activities to combat Mafia racketeering, we show how strategic framing enables such dual mobilization. Our findings show that original anti-racket social movement frames were modified through a process of strategic frame brokerage that incorporated, through interaction, the distributed interpretations of tourists, tourism service providers, and anti-racket activists. As a result of this process, original social movement frames were retained, transformed, or managed through selective referral. We discuss the implications of our findings for research on processes of frame development, social enterprise, and commercialization as a "mobilizing technology" for social movements.