CSR Communication and Environmental Issue Networks in Virtual Space: A Cross-National Study
研究了企业如何通过与非政府组织建立跨部门超链接网络来管理社会议题，发现企业会策略性地与NGO链接以回应突出议题，且NGO的资历和网络动态影响链接数量。
Nowadays, a significant portion of corporate social responsibility (CSR) communication takes place online. The current article attends to an essential, yet often overlooked element of online CSR communication: cross-sectoral hyperlink networks. The article argues that corporations build cross-sectoral hyperlink networks with nongovernmental organizations (NGOs) as a form of CSR communication to manage social issues. Using social network analysis, this article analyzes the hyperlink network data between 136 corporations and 94 international NGOs. Findings show that corporations’ cross-sectoral ties serve as a communication strategy to respond to salient issues and manage issues that are relevant to these corporations. NGOs’ tenure and network dynamics are also found to significantly affect the number of cross-sectoral ties built with corporations.