在何种条件下消费者准备抵制或购买？享乐主义和简约性的作用

Under Which Conditions Are Consumers Ready to Boycott or Buycott? The Roles of Hedonism and Simplicity

• Stefan Hoffmann 通讯
• Ingo Balderjahn
• Barbara Seegebarth
• Robert Mai
• Mathias Peyer