创业女性网络:以葡萄牙D'Uva – Portugal Wine Girls为例

Entrepreneurial women’s networks: the case of D’Uva – Portugal wine girls

International Journal of Entrepreneurial Behaviour and Research · 2018
被引 51
ABS 3

中文导读

研究葡萄牙女性酿酒师创建正式、横向、跨组织网络的动机与目标,通过访谈分析发现该网络促进创新、知识共享和国际化,对女性创业和网络研究有贡献。

Abstract

Purpose The purpose of this paper is to assess women winemakers’ motivations for and objectives in creating a formal, horizontal, and inter-organizational network in Portugal. To this end, an analysis was carried out of the practical case of a network of women wine producers from some of the main wine regions of Portugal (i.e. D’Uva – Portugal Wine Girls). Design/methodology/approach Qualitative data analysis was carried out of in-depth semi-structured interviews with seven wine producers and the network manager. The content analysis of interviews was done with QSR International’s NVivo Version 11 software. Findings The results support the conclusion that the D’Uva – Portugal Wine Girls network promotes the creativity and innovation fundamental to communicating unique features to consumers. These are narrated in a feminine, cohesive, and united voice and supported by a passion for winemaking. The network is open to adding other women producers, which could contribute to its growth and further sharing of knowledge, contacts, and experiences. Research limitations/implications The findings provide a better understanding of the processes of internationalization and networking among women winemakers in Portugal. Practical implications The benefits of this network in terms of relationships were examined, showing that the stimulation of better performance and the effects of antecedents were important in the creation and formalization of the network. Originality/value This research sought to contribute to the literature on female entrepreneurship and, more specifically, networks of entrepreneurial women. The findings stress that, through the formalization of networks, women can gain more advantages, namely, sharing knowledge and experiences, increasing their level of internationalization, and expanding their networks.

女性创业葡萄酒产业网络组织国际化葡萄牙