剥夺弱势消费者

Dispossessing vulnerable consumers

Marketing Theory · 2018
被引 46
ABS 3

中文导读

借鉴Judith Butler的理论,研究印度班加罗尔商业综合体建设如何通过暴力剥夺贫民窟居民的消费者身份,并分析这种暴力为何未引起公众反感。

Abstract

This article draws upon the work of Judith Butler to explain how violence is deployed against vulnerable consumers. It examines a site in which a commercial complex including a shopping mall is to be constructed in Ejipura, Bangalore (India), by displacing the poor from their slums. It offers insights into the mechanisms of violent dispossession that inhere liberal modes of governance of consumers. Moreover, this study attends to derealization that desubjectifies vulnerable consumers. It further helps to comprehend why violence remains in the zone of ellipsis without any popular revulsion against it.

消费者研究社会学政治经济学公司治理