Content Analysis in Entrepreneurship Research: The Case of Initial Public Offerings
探讨内容分析法在创业研究中的应用，特别是针对首次公开募股（IPO）数据，指出该方法虽有价值但使用不足，并讨论了五个可借助内容分析深化理解的研究主题。
This paper focuses on the use of content analysis, which is a potentially valuable yet infrequently used research method, in the study of management and entrepreneurial endeavors. Specifically, attention is given to the use of content analysis in regard to the study of Initial Public Offerings since there is an abundance of IPO data sources which are amenable to this research method. We conclude with a discussion of five research themes to which our understanding might be improved with the application of content analysis.