Two-period pricing and ordering policy with price-sensitive uncertain demand
研究了零售商在两销售阶段销售价格敏感随机需求产品的定价与订购策略，分析了退货政策对渠道效率的影响，发现退货政策并非总是双赢。
Demand for the products change with the time and thus production, promotion, pricing, etc. should be adopted at the time. In general, it is true for many hi-tech consumer products such as PCs, Mobiles, TVs and phones where demand is low and prices are high in the beginning and demand pick-up with a possible price drop in the growth face. In this work, we consider such a supply chain where the retailer sales a product over two selling periods with price-sensitive stochastic demands. Two types of models are proposed. Basic models are based on wholesale price contract. To improve the channel efficiency, we address the return policy. We show that the return policy is not always a win-win policy and cannot improve the whole channel efficiency in all cases. Finally, we carry out a comprehensive computational analysis to draw key insights of our models from the managerial point of view.