Founding logics, technology validation, and the path to commercialization
研究提出创始逻辑概念，分析中小企业寻求第三方技术认证的动机及其对后续创收的影响，发现推动认证的逻辑可能反而阻碍商业化。
Considerable research has demonstrated that small- and medium-sized enterprises (SMEs) who obtain institutionalized third-party endorsements experience higher performance. In this study, we develop an important boundary condition around this process. Drawing on institutional logics, we introduce the novel concept of founding logics. We then develop and test a theory in which founding logics play a role in both an SME’s decision to seek a third-party endorsement for the firm’s technology and then the likelihood that the SME will generate revenues based on the technology receiving the endorsement. Notably, our theory and results suggest that a founding logic that may compel an SME to seek technology validation can also impede the SME’s ultimate commercialization ability.