用单一和组合的国际商务能力解释组织出口绩效

Explaining Organizational Export Performance by Single and Combined International Business Competencies

JOURNAL OF SMALL BUSINESS MANAGEMENT · 2018
被引 38
人大 A-ABS 3

中文导读

研究国际商务能力(国际导向、出口市场导向、国际创业导向)与出口绩效的关系,发现能力间交互作用对绩效的影响复杂,仅靠直接关系可能效果不佳。

Abstract

This study explores relationships between export performance and international business competencies (international orientation, export market orientation and international entrepreneurial orientation), and interactions between the competencies. Data from on-site structured interviews with 159 owners and managers of exporting firms from different economic sectors show direct relationships between the competencies and export performance. However, analyses of the effects of interactions between the competencies and export performance show mixed results. The findings suggest developing the identified competencies to increase export performance, but if this would be exclusively based on the direct relationships between the competencies and export performance, results may be suboptimal.

出口绩效国际商务能力市场导向创业导向出口营销