Practices of Third Wave Coffee: A Burundian Producer's Perspective
从布隆迪咖啡生产者的视角，研究了物质质量而非象征性质量如何成为该国在全球咖啡市场的竞争优势，并描述了生产高物质质量咖啡的关键商业实践，这些实践与可持续认证的固定标准显著不同。
Abstract The relationship between coffee quality and sustainability is typically analysed using symbolic quality attributes, not material quality. This article provides a bottom‐up perspective of Burundi's current competitive advantage in the global coffee market: material quality. The research agenda was embedded within the operations of a Burundian coffee washing station and describes critical business practices for producing and selling high material quality coffee. We argue that these business practices represent quality governance mechanisms that are significantly different from the exogenous and fixed criteria of sustainability certifications and labels. Such quality governance mechanisms are an important trading trend to recognize and understand in a producing country such as Burundi that is unable to effectively compete in the certified coffee market because of the small size and irregularity of its supply. Copyright © 2018 John Wiley & Sons, Ltd and ERP Environment