Impacts of Technology Adoption by Small Independent Food Retailers
基于葡萄牙小型独立食品零售商的一手数据，研究了技术采纳对绩效的影响，发现客户关系管理技术虽常用但未带来显著感知效益，其复杂性和新颖性需要时间才能产生效果。
This paper aims to understand the impacts of technology adoption on small independent food retailers in Portugal. Based on primary data, perceptions of the impacts were related to types of technology and retailer-specific characteristics. Although technologies for managing customer relationships are the most frequently adopted, there is no empirical evidence that they yield strong perceived impacts on firms' performance. The complexity and novelty of such technologies seems to require time for firms and workers to become proficient in their use, and hence to generate perceived impacts on firms' performance.