微型企业创业水平与信息扫描来源使用的关系研究

Level of Entrepreneurship and Scanning Source Usage in Very Small Businesses

ENTREPRENEURSHIP THEORY AND PRACTICE · 1991
被引 101
人大 AFT50ABS 4

中文导读

研究新兴行业中微型企业的创业水平如何影响其信息扫描来源使用,发现高创业水平的企业更依赖人际信息来源。

Abstract

This study examined the relationship between entrepreneurship level and scanning source usage in an emerging industry composed of very small businesses. The sample included 450 randomly selected private physical therapy businesses. Data were gathered using a structured questionnaire. Results suggest that very small businesses differentiate their scanning behaviors according to their level of entrepreneurship. Specifically, the “high” entrepreneurial group used human sources to gain information to a significantly greater degree than did either the “low” or “middle” groups. Written sources were used to the same degree by all groups.

创业小企业信息扫描市场营销