Profitable Small Business Strategies under Different Types of Competition
实证研究了四种竞争类型下不同策略对利润的影响，发现广泛产品范围在多数竞争类型中关键，而质量形象导向在促销竞争中最盈利。
This study empirically examines the profit impact of different strategies under four different types of competition: 1. Low-intensity price and promotion competition; 2. Price competition; 3. Promotion competition; and 4. High-intensity price and promotion competition. The study finds that broad product scope is a key determinant of a firm's profitability in low-intensity price and promotion competition, price competition, and high-intensity price and promotion competition. However, under promotion competition, quality-image orientation was the most profitable strategy.